The tamagotchi was a virtual pet that resided in a hand held key-chain device, and became popular among little kids around the mid 1990's. The target market was kids who enjoyed pets and video games, so Millennials that were still growing up at the time. It was easy to use, and had only three buttons making it a simple but fun toy to play with. It faded away with the introduction of mobile smartphones and the rise of apps and mobile games as other means of entertainment.
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